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Talk Copy to Me | Content + Copywriting Podcast
Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away.
Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty businesses—achieve tens of thousands of monthly website visits...and, more importantly, conversions.
With an M.F.A. in Creative Writing and years of experience blending data-driven strategies with authentic storytelling, Erin brings both expertise and approachability to every episode.
This show is crafted specifically for small business owners, solopreneurs, creatives, and growing companies who know they need to level up their marketing but feel overwhelmed by where to start. Each week, you'll get deep-dive discussions and expert interviews covering everything from website optimization and SEO fundamentals to email marketing strategies and social media success.
You'll learn how to:
- Create website copy that turns visitors into clients
- Master SEO basics that get your business found online
- Build email marketing campaigns that nurture real relationships
- Develop a content strategy that scales with your business
- Transform customer testimonials into powerful marketing tools
- Navigate the evolving landscape of search and story-based marketing
No more drowning in marketing buzzwords or getting lost in technical jargon. Erin and her guests break down complex topics into clear, implementable steps that fit your busy schedule and business goals. Whether you're refreshing your website, launching a new service, or simply want to make your marketing more effective, Talk Copy to Me gives you the insights and confidence to step into the spotlight and attract your perfect audience.
Join a community of business owners who are learning to communicate their value, connect with their ideal clients, and grow their businesses through strategic marketing and messaging. New episodes release weekly.
Learn more and access show notes at erinollila.com/podcast
Talk Copy to Me | Content + Copywriting Podcast
The Done-With-You Approach to Copywriting: Strategy + Support
What if you could get professional copywriting help without completely handing over control of your message? Copy coaching offers a collaborative middle ground that combines your unique voice with professional strategy and support.
In this episode, I'm breaking down exactly what the done-with-you approach to copywriting looks like, who it serves best, and how the process works whether you're starting from scratch or already have copy that needs improvement.
You'll learn why some business owners can't (and shouldn't) delegate copywriting completely, and how collaboration can actually produce better results than going it alone.
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EPISODE 158.
Read the show notes and view the full transcript here: https://erinollila.com/the-done-with-you-approach-to-copywriting/
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Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products
Think of football as an example. American football, you have a football coach and you have a quarterback. Let's say the football coach does not stop the game to run a play that the quarterback, , maybe isn't successfully doing. What the coach's role is, is to know that quarterback strengths and weaknesses and develop plays that really shine a light on the strengths and, , minimize whatever those weaknesses are. The coach's job is to encourage and motivate and challenge that quarterback to be better at what they do. A copy coach's role is similar. And no, I don't play American football. I don't know why football first came into my mind., A copy coach is there to find out your writing strengths and weaknesses, to figure out ways to improve on some of the areas where you're struggling and to cull more of that really good work that's coming from you naturally. Because a writing coach does not simply write copy for you like a copywriter would. My job would be to guide you through the process, to help you see things you might not see on your own, help you make strategic decisions, and to ensure that that final product is both. Authentic to your voice and very important, effective for your business. The collaborative nature of a done with you copywriting project is what makes this copy coaching approach unique . Because you are involved in every decision, every revision, and every strategic choice, your voice remains central to the project while you still get that benefit of professional guidance the entire time.