Talk Copy to Me | Content + Copywriting Podcast
Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away.
Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty businesses—achieve tens of thousands of monthly website visits...and, more importantly, conversions.
With an M.F.A. in Creative Writing and years of experience blending data-driven strategies with authentic storytelling, Erin brings both expertise and approachability to every episode.
This show is crafted specifically for small business owners, solopreneurs, creatives, and growing companies who know they need to level up their marketing but feel overwhelmed by where to start.
No more drowning in marketing buzzwords or getting lost in technical jargon. Erin and her guests break down complex topics into clear, implementable steps that fit your busy schedule and business goals.
New episodes release weekly.
Learn more and access show notes at erinollila.com/podcast/
Episodes
178 episodes
Comparing Rewrite Your Site to the Other Ways You Can Work With Erin Ollila
Is Rewrite Your Site worth it? That's the question anyone has when they invest in a course or program: Will I get the return on investment financially, emotionally, energetically, educationally? And is the price worth the value of w...
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Season 4
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Episode 175
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18:59
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Why These Early Bird Bonuses Are Worth More Than You Think
Enrollment for Rewrite Your Site is open, and if you join by 11:59pm EST on November 27th, you get three early bird bonuses that aren't available in the same form after that date. I also know that sometimes bonuses can feel like flu...
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Season 4
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Episode 174
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11:22
A Week-by-Week Overview of What Happens in Rewrite Your Site
You've been hearing me talk about Rewrite Your Site—the 8-week program that helps you rewrite your website with structure and support. But what does that actually look like? In this Talk Copy to Me episode, I'm walking you through i...
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Season 4
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Episode 173
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19:07
Can You Really Write Your Own Website Copy? (Yes, Here's Why)
"Do you think I can really write my own website copy? I'm not a copywriter. What if it's bad?" I get why people ask this. There's an entire industry telling you that you need to hire a professional copywriter and that DIY copy always ends up so...
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Season 4
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Episode 172
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10:10
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Introducing Rewrite Your Site, the Website Copywriting Program You Didn't Know You Needed
Your website needs a complete rewrite. The homepage rambles. Your services page doesn't actually explain what you do. Your about page feels stiff and awkward. Maybe you have way too much content, or maybe you don't have nearly enough.But...
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Season 4
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Episode 171
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25:43
Why Your Website Always Takes the Back Seat (And What It's Actually Costing You)
Real question: How long has your website been on your to-do list? Months? A year? Longer? You know it needs work, and you have the best intentions, but somehow it keeps getting pushed to next week, next month, always landing at the bottom of yo...
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Season 4
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Episode 170
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25:07
Homepage Hierarchy: The Framework That Makes Visitors Stay and Convert
When someone lands on your homepage, they make a decision in about three seconds—stay or leave. That's it. Three seconds to convince them they're in the right place. But here's what I see constantly: homepages organized around what ...
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Season 4
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Episode 169
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26:34
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Stop Attracting Tire-Kickers: What Premium Clients Want to See on Your Website
Why do some websites attract premium clients while others seem to only draw in bargain hunters and price shoppers? After ten years of writing for brands and businesses, I've learned that client quality isn't about luck—it's about si...
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Season 4
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Episode 168
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29:41
4 Website Silent Killers That Make Visitors Ghost You (And How to Fix Them)
You're getting traffic to your website. People are clicking around, spending time there—but your inbox stays empty. No contact forms filled out, no calls booked, nothing. So you think, "I just need more visitors, right?" Wrong. The ...
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Season 4
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Episode 167
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26:06
Stop Apologizing for Your Website: The Glow-Up Approach for Small Business Owners
Ever share your website link with a disclaimer like "Sorry, it's outdated!" or "I know it needs work!"? If you've ever apologized for your website before anyone even clicks, you're not alone—but that apology is quietly sabotaging your business....
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Season 4
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Episode 166
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21:37
The Truth About AI Overviews with SEO Expert Emily Gertenbach
Know that AI-generated answer at the top of your Google search results? Curious about whether you should adjust your search optimization techniques to show up in that space? Well, those answers, called AI Overviews, are changing everything abou...
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Season 4
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Episode 165
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50:55
AIO, GEO, or SEO? Here's How to Tackle Modern Search Optimization
Are you spending too much time worrying about whether you need to impress search engines or AI tools? You might feel panicked and ignore it completely or abandon traditional SEO to chase the shiny new thing. Well, both approaches ar...
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Season 4
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Episode 164
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22:50
The Importance of Editing and Fact-Checking Your AI Content
Your AI just wrote you a blog post and it sounds great—so are you ready to hit publish? The answer is no.Here's why: AI makes stuff up, gets facts wrong, and sometimes loses your voice completely—and you won't catch these pro...
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Season 4
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Episode 163
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32:18
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AI for Content Repurposing: How to Maximize Your Existing Content
What if the content you've already created could work harder for you? If you're like most small business owners and creatives, you've spent hours crafting blog posts, emails, and social content—only to use them once and move on. But...
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Season 4
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Episode 162
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34:48
Is It Possible to Use AI As a Brainstorming Partner?
You've got your AI trained with your brand voice and messaging, but you're still just using it to write social posts. (Sound familiar?) But what if you could actually use AI as a brainstorming partner?If you did the foundation work from ...
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Season 4
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Episode 161
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27:15
How a Copy Coach Can Help You Train AI
Your AI keeps giving you generic copy because it doesn't know your business the way a human copywriter would. Most people think the solution is better prompts, but that's like thinking good copy just means better grammar.You're missing t...
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Season 4
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Episode 160
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30:09
Want to Know What Copy Coaching Is Really Like? Peek Behind the Scenes
Ever wondered what professional copy feedback actually looks like? I'm taking you inside a real copy coaching session to show you the detailed feedback process, collaborative revision sessions, and co-writing moments that transform rough drafts...
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Season 4
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Episode 159
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21:54
The Done-With-You Approach to Copywriting: Strategy + Support
What if you could get professional copywriting help without completely handing over control of your message? Copy coaching offers a collaborative middle ground that combines your unique voice with professional strategy and support.In thi...
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Season 4
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Episode 158
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26:12
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Creative Burnout: What to Create When You Don't Feel Like Creating
Creative burnout isn't a personal failure—it's a signal that your current content creation approach isn't sustainable. Whether you're in a creative rut right now or want to prepare for inevitable dry spells, this episode is about creating susta...
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Season 4
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Episode 157
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32:48
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5 Experts on the Website Mistakes Driving Clients Away
Are you struggling to understand why your 🤩 beautiful 🤩 website isn't bringing in clients? In this episode, four guests join me to reveal the common website mistakes that are actively costing you business. From confusing na...
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Season 4
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Episode 156
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26:59
Your Website Is Working Against You: Here's How
Could your website secretly be sabotaging your business growth? You've got traffic but no conversions. You're attracting the wrong inquiries. And potential clients keep asking for information that's literally right there on your sit...
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Season 4
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Episode 155
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30:56
5 Essential Strategy Questions I Ask of All My Clients
Tired of investing in new marketing efforts that were supposed to transform your business, but somehow fell short of delivering real results? In this episode, I reveal the five strategy questions that any good strategist should be a...
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Season 4
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Episode 154
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27:34
What Happens in a Strategy Session?
Ever booked a strategy call and wondered if you just wasted your money? Or hesitated to book one because you weren't sure what would actually happen? In this episode, I'm sharing my exact process for strategy sessions - ...
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Season 4
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Episode 153
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27:56
Three Ways to Get Strategic in Your Business
Ever notice how everyone talks about needing a strategy, but nobody explains how to actually get one? Time to change that. In this episode, I'm breaking down three different approaches to building your strategic foundation—because different bus...
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Season 4
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Episode 152
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18:50
The Audit Advantage: Why Review Comes Before Marketing Strategy
Think you're ready to plan your marketing strategy? Hold up a minute. There's a crucial step you might be missing—one that could save you from wasting time and money on changes you don't actually need. In this episode, I'm revealing...
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Season 4
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Episode 151
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22:56
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