Talk Copy to Me | Content + Copywriting Podcast
Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away.
Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty businesses—achieve tens of thousands of monthly website visits...and, more importantly, conversions.
With an M.F.A. in Creative Writing and years of experience blending data-driven strategies with authentic storytelling, Erin brings both expertise and approachability to every episode.
This show is crafted specifically for small business owners, solopreneurs, creatives, and growing companies who know they need to level up their marketing but feel overwhelmed by where to start.
No more drowning in marketing buzzwords or getting lost in technical jargon. Erin and her guests break down complex topics into clear, implementable steps that fit your busy schedule and business goals.
New episodes release weekly.
Learn more and access show notes at erinollila.com/podcast/
Episodes
191 episodes
Can AI Write My Website?
Can I let AI write my website copy? There's a really good chance that you've thought that. Heck, maybe you already tried to let AI write your website copy...but something felt off. It might have ended up being professional enough, b...
.png)
Before You Decide: Here's Exactly What Happens In Rewrite Your Site
Most program sales pages give you a topic list. This episode gives you something more useful: what it actually feels like to be inside Rewrite Your Site, my group copywriting program, from the moment you join to the moment your site goes live.<...
.png)
An Honest Review of the First Round of Rewrite Your Site
A course built around writing the copy for your small business website seems like it has one goal: to produce a website in the end. What nobody tells you is that it also produces a reckoning of sorts— about your offers, your messagi...
.png)
Why Your Website Sounds Generic (And What Research Actually Fixes It)
Most people sit down to write their website and end up rewriting the same headline over and over—not because they can't write, but because they skipped the step that makes the writing actually work.What step, you ask?
Ordinary Is Not a Bad Word: Building a Business That Fits Your Life
You've been told that if your business isn't scaling, you're falling behind. But what if that message was never meant for you—or most of us online business owners—in the first place? This Ta...
Writing a Book One Blog Post at a Time
What if you could write a book without the crushing weight of actually having to sit down and..write the book? See, many people freeze at the idea of writing a business book because it feels like a massive undertaking. But it doesn'...
When (and Why) to Revise Your Published Book with Jodi Brandon
Here's something nobody tells you when you publish your first book: you're probably going to need to update it. Maybe not right away, but at some point, your industry will change, your expertise will evolve, or technology will make entire chapt...
The Truth About Writing a Book While Running a Business with Jessica Lackey
Think you need to have it all figured out before you write a book? Think the words will just flow once you finally sit down to write? Think you can't possibly juggle a book project with everything else on your plate?Well, it's time to st...
.png)
How Do YouTube Ads Work with Jyll Saskin Gales
Have you been avoiding YouTube ads because they feel overwhelming, expensive, or just... a lot? You're not the only one overwhelmed by the idea of video advertising. But that being said—you might be making it harder than it needs to be.
.png)
What to Have Ready Before Paying for Google Ads with Olivia Lawson
Ever wonder why your Google Ads aren't converting, even when your targeting feels spot-on? The problem might not be your ads at all—instead, it's likely your website. Why? Well, before you sink money into paid advertising, your site...
.png)
7 Copywriting Predictions for 2026 You Need to Hear
Curious what copywriting trends are actually worth paying attention to in 2026? With AI tools everywhere and everyone yapping about what you "MUST" do on social media, it's hard to know what's real advice versus what's just noise. A...
.png)
A Rare Behind-the-Scenes Glimpse Into My Business
You know that feeling when you're constantly putting out fires instead of actually building your business? Yeah, me too. After a handful of years of running my business reactively—scrambling to create content, adjusting to life tran...
Selling to the People Who Are Already in Your Audience with Colie James
Ever feel like you're constantly creating content for strangers on social media? If so, are you doing it while ignoring the people who've already paid you for your products or services? Yeah, we need to talk about that.In this final epis...
Comparing Rewrite Your Site to the Other Ways You Can Work With Erin Ollila
Is Rewrite Your Site worth it? That's the question anyone has when they invest in a course or program: Will I get the return on investment financially, emotionally, energetically, educationally? And is the price worth the value of w...
.png)
Why These Early Bird Bonuses Are Worth More Than You Think
Enrollment for Rewrite Your Site is open, and if you join by 11:59pm EST on November 27th, you get three early bird bonuses that aren't available in the same form after that date. I also know that sometimes bonuses can feel like flu...
A Week-by-Week Overview of What Happens in Rewrite Your Site
You've been hearing me talk about Rewrite Your Site—the 8-week program that helps you rewrite your website with structure and support. But what does that actually look like? In this Talk Copy to Me episode, I'm walking you through i...
Can You Really Write Your Own Website Copy? (Yes, Here's Why)
"Do you think I can really write my own website copy? I'm not a copywriter. What if it's bad?" I get why people ask this. There's an entire industry telling you that you need to hire a professional copywriter and that DIY copy always ends up so...
.png)
Introducing Rewrite Your Site, the Website Copywriting Program You Didn't Know You Needed
Your website needs a complete rewrite. The homepage rambles. Your services page doesn't actually explain what you do. Your about page feels stiff and awkward. Maybe you have way too much content, or maybe you don't have nearly enough.But...
Why Your Website Always Takes the Back Seat (And What It's Actually Costing You)
Real question: How long has your website been on your to-do list? Months? A year? Longer? You know it needs work, and you have the best intentions, but somehow it keeps getting pushed to next week, next month, always landing at the bottom of yo...
Homepage Hierarchy: The Framework That Makes Visitors Stay and Convert
When someone lands on your homepage, they make a decision in about three seconds—stay or leave. That's it. Three seconds to convince them they're in the right place. But here's what I see constantly: homepages organized around what ...
.png)
Stop Attracting Tire-Kickers: What Premium Clients Want to See on Your Website
Why do some websites attract premium clients while others seem to only draw in bargain hunters and price shoppers? After ten years of writing for brands and businesses, I've learned that client quality isn't about luck—it's about si...
4 Website Silent Killers That Make Visitors Ghost You (And How to Fix Them)
You're getting traffic to your website. People are clicking around, spending time there—but your inbox stays empty. No contact forms filled out, no calls booked, nothing. So you think, "I just need more visitors, right?" Wrong. The ...
Stop Apologizing for Your Website: The Glow-Up Approach for Small Business Owners
Ever share your website link with a disclaimer like "Sorry, it's outdated!" or "I know it needs work!"? If you've ever apologized for your website before anyone even clicks, you're not alone—but that apology is quietly sabotaging your business....
The Truth About AI Overviews with SEO Expert Emily Gertenbach
Know that AI-generated answer at the top of your Google search results? Curious about whether you should adjust your search optimization techniques to show up in that space? Well, those answers, called AI Overviews, are changing everything abou...
AIO, GEO, or SEO? Here's How to Tackle Modern Search Optimization
Are you spending too much time worrying about whether you need to impress search engines or AI tools? You might feel panicked and ignore it completely or abandon traditional SEO to chase the shiny new thing. Well, both approaches ar...
